CX Team Building Playbook by Madison Must
The step-by-step process Madison and her team used to grow her CX org and build a standout customer experience at Terra Kaffe.
Used by the most iconic brands
What’s inside
Learn how to define what success in CX looks like, and get buy-in from exec and other teams.
Learn how to design a team structure tailored to your brand’s needs and hit big goals with limited resources.
Learn how to recruit candidates who will go the extra mile and know how to keep your customers happy.
Learn how to set your team up for success so it can grow into a well-oiled unit and deliver a CX that’s hard to beat.
Learn how to define what success in CX looks like, and get buy-in from exec and other teams.
Learn how to design a team structure tailored to your brand’s needs and hit big goals with limited resources.
Learn how to recruit candidates who will go the extra mile and know how to keep your customers happy.
Learn how to set your team up for success so it can grow into a well-oiled unit and deliver a CX that’s hard to beat.
Madison Must
I’ve captured what we learned into a simple playbook so that anyone who is growing a CX team at a similar stage can learn from the lessons I picked up, and hopefully benefit from a few of the successes.
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Former Director of CX at Terra Kaffe,
currently leading Member Experience at Sundays
