– AI Lab
Where Leading Brands Master AI-Powered Commerce
Intimate gatherings with top executives, operators, and innovators defining the future of ecommerce.
curated sessions
What is AI Lab
AI lab brings together founders, executives, and operators from leading brands to talk about what's working in AI. Each session features a brand that's gone beyond the hype—Brooklinen, Magic Spoon, Coterie—and the people running their operations.
How it works
Curated panels
Intimate discussions. Featured brand shares their AI journey, then open conversation with the group.
lunches and dinners
Roundtables
Smaller gatherings over food and drinks. Longer format. Deeper into specific challenges and solutions.
published insights
Published insights
We record, document, and share key takeaways. Available to the broader community.
why attend?
Become an AI practitioner
AI lab exists because the best insights come from people doing the work, not selling tools.
01.
Real Metrics
Move beyond vanity numbers. See how merchants measure AI's impact on conversion, retention, and customer lifetime value. Frameworks you can use immediately.
02.
Your Peers
Connect with operators facing the same challenges. Build relationships with people who understand the complexity of scaling AI in live commerce environments.
03.
AI Ecosystem
From autonomous support to business intelligence, explore how AI touches every part of the customer journey. Integration strategies that compound over time.
04.
First Access
Early exposure to emerging tools and methods. Shape the conversation before trends become common knowledge. Stay ahead of market shifts without the overwhelm.
Next LAB
radical focus
virtual
AI-Powered CX with MUD/WTR
Data and analytics for AI
12:00 pm EST
Siena HQ, NYC
Hosted by:
Previous events
From our last LAB
radical focus
virtual
Event Name
Data and analytics for AI
12:00 pm EST
Siena HQ, NYC
Hosted by:
radical focus
virtual
Event Name
Data and analytics for AI
12:00 pm EST
Siena HQ, NYC
Hosted by:
radical focus
virtual
Event Name
Data and analytics for AI
12:00 pm EST
Siena HQ, NYC
Hosted by:
you're in good company
Who should attend?
Founders & GMs
Leading a managing the push toward AI-first operations
Seeking competitive advantage through intelligent automation
Building an organization that embraces AI innovation
CX & Operations Leaders
Scaling support without scaling headcount
Implementing AI that enhances (not replaces) human judgment
Measuring ROI on autonomous customer experience
Marketing & Growth
Using AI for personalization at scale
Improving conversion with AI insights
Testing new acquisition channels
Leveraging AI for content creation
Ready to join the conversation?
Space is intentionally limited to keep conversations intimate and valuable.
