Nov 7, 2025

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Nov 7, 2025

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Nov 7, 2025

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Intimate gatherings with top executives, operators, and innovators defining the future of ecommerce.

curated sessions

What is AI Lab

AI lab brings together founders, executives, and operators from leading brands to talk about what's working in AI. Each session features a brand that's gone beyond the hype—Brooklinen, Magic Spoon, Coterie—and the people running their operations.

How it works

Curated panels

Intimate discussions. Featured brand shares their AI journey, then open conversation with the group.

lunches and dinners

Roundtables

Smaller gatherings over food and drinks. Longer format. Deeper into specific challenges and solutions.

published insights

Published insights

We record, document, and share key takeaways. Available to the broader community.

why attend?

Become an AI practitioner

AI lab exists because the best insights come from people doing the work, not selling tools.

01.

Real Metrics

Move beyond vanity numbers. See how merchants measure AI's impact on conversion, retention, and customer lifetime value. Frameworks you can use immediately.

02.

Your Peers

Connect with operators facing the same challenges. Build relationships with people who understand the complexity of scaling AI in live commerce environments.

03.

AI Ecosystem

From autonomous support to business intelligence, explore how AI touches every part of the customer journey. Integration strategies that compound over time.

04.

First Access

Early exposure to emerging tools and methods. Shape the conversation before trends become common knowledge. Stay ahead of market shifts without the overwhelm.

Next LAB

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Hosted by:

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Hosted by:

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Hosted by:

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Feb 19, 2026

In Person

AI Lab in LA🌴

Special guest HexClad, lunch with us

1PM-3PM PST

LA

Hosted by:

Mar 26, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Apr 29, 2026

In Person

AI Lab in NYC 🗽

Agenda TBA

5:00PM EST

Siena HQ, NYC

Hosted by:

Previous events

From our last LAB

Sept 18

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Hosted by:

Sept 18

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Hosted by:

Nov 7, 2025

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Hosted by:

Sept 18

In Person

AI Uncensored with Siena & Yotpo

AI Uncensored with Siena & Yotpo

12pm PT

San Francisco

Hosted by:

you're in good company

Who should attend?

Founders & GMs

  • Leading a managing the push toward AI-first operations

  • Seeking competitive advantage through intelligent automation

  • Building an organization that embraces AI innovation

CX & Operations Leaders

  • Scaling support without scaling headcount

  • Implementing AI that enhances (not replaces) human judgment

  • Measuring ROI on autonomous customer experience

Marketing & Growth

  • Using AI for personalization at scale

  • Improving conversion with AI insights

  • Testing new acquisition channels

  • Leveraging AI for content creation

Ready to join the conversation?

Space is intentionally limited to keep conversations intimate and valuable.