Help desk AI vs. Dedicated AI

Cate Marques

CXO, Terra Kaffe

Cate Marques

CXO, Terra Kaffe

Cate Marques

CXO, Terra Kaffe

Isabelle Caupto

Director CX, Complement

Isabelle Caupto

Director CX, Complement

Isabelle Caupto

Director CX, Complement

Sydney Chestler

Director CX, Fresh Clean Threads

Sydney Chestler

Director CX, Fresh Clean Threads

Sydney Chestler

Director CX, Fresh Clean Threads

Lisa Popovici

Co-founder, CMO, Siena AI

Lisa Popovici

Co-founder, CMO, Siena AI

Lisa Popovici

Co-founder, CMO, Siena AI

What you’ll learn

You’ve already invested in help desk AI—yet your customer experience isn’t evolving the way you hoped.

Automation rates plateau, generic responses frustrate customers, and your CX team is still stuck handling repetitive tickets.

This isn’t just a support issue. It’s a brand moment.

And if your AI isn’t building trust, loyalty, and value—it might be time to rethink your strategy.

Join a conversation with customer experience leaders who faced the same ceiling—and chose to switch from built-in help desk AI to specialized AI built for brand-forward support.

They’ll share real, candid insights on:

  • Why help desk AI often falls short, even when it’s bundled in

  • What specialized AI looks like in action—and how it improved retention, resolution, and revenue

  • How to assess whether your brand is ready to make the leap

This session will help you answer the big question:

“Is it worth switching?”