Skip to main content

Design system · Spacing v3.2

One rhythm for every page

Every section on siena.cx sits the same distance from the next one. This guide shows how that space is built, which side of a boundary carries it, and which spaces are part of the design.

Each example below is a real section copied from a live page, with its padding drawn on top. Blue is a section’s top padding, pink its bottom padding, green the total at a seam.

Between sections

160 / 128 / 112

Desktop / Tablet / Phone

Section padding, each edge

80 / 64 / 56

Each section carries half

Heading → content

72 / 56 / 40

Inside a section

Dark band, inside

96 / 80 / 56

Enterprise block

Rule 1 & 2

The same space between every section

Every seam adds up to the same total: 160 on desktop, 128 on tablet, 112 on phone. Each section carries half of it, so two neighbours meet at one full gap and a section can move anywhere on the page without breaking the rhythm.

From QA Agent · Siena Intelligence → Automated Actions · Desktop

From QA Agent · Siena Intelligence → Automated Actions · Phone

From QA Agent · Siena Intelligence → Automated Actions · Tablet

Live copy · blue = top padding · pink = bottom padding

Live copy · blue = top padding · pink = bottom padding

automated actions

Act on what matters

Set a threshold on any criterion. Siena sends a Slack alert, tags the ticket, and attaches the full reasoning.

Slack notifications

Low compliance score? Your team gets alerted right away.

Help desk tasks

Flagged conversations appear in your team's queue automatically.

Internal notes

Score and reasoning on every ticket. No digging required.

80

56

64

80

56

64

Ask Siena anything

Turn your quality data into answers

Every score flows into Ask Siena. Ask in plain language, get an answer in seconds, backed by the actual conversation.

product feedback

Has there been any change in sentiment to any product?

Agent coaching

What pattern is driving low scores for my agents?

retention

What are the reasons for cancellations from last week?

subscription

How many customers are doing skips and for how long?

Overall CXP score is 98.7% this week – down from 99% last week

The return policy page appears to be causing friction across multiple conversations.

Resolution rate

•

91.2%

Customer effort

•

4.4

Compliance

•

95%

80

56

64

80 + 80 = 160 ✓

56 + 56 = 112 ✓

64 + 64 = 128 ✓

80

56

64

Half plus half makes one rhythm.

Half plus half makes one rhythm.

Rule 3

Measure what you see

Double spacing happens when padding stacks: a section’s padding, plus padding on the block inside it, plus a gap on the container that holds the sections. Each number looks fine in the properties panel. Together they leave a hole.

Here the heading floats over the card gallery. The panel shows the section’s padding (184) plus the gallery’s own 16, but the first thing you read is the heading, pinned 160 from the top. The logo row above has no padding, so this edge carries the full gap. Measure to the heading.

From QA Agent · Complete Coverage · Desktop

From QA Agent · Complete Coverage · Phone

From QA Agent · Complete Coverage · Tablet

Blue = space to the first thing you read · pink = bottom padding

your criteria. scored automatically

your criteria. scored automatically

Know exactly where quality breaks down

QA Agent scores every conversation against your criteria: brand voice, resolution rate, policy adherence, whatever matters to you. See every agent's performance at a glance.

QA Agent scores every conversation against your criteria: brand voice, resolution rate, policy adherence, whatever matters to you. See every agent’s performance at a glance.

  • Conversation Quality

    0-100

    Average score

    96

    /
    100

    How clear and warm was the agent's communication?

  • Customer Effort

    1-5

    Average score

    4.4

    /
    5

    How easy was it for the customer to get resolved?

  • Compliance

    Pass/Fail

    Pass rate

    94

    /
    100

    Did the agent get the right consent before modifying payment?

  • Upsell execution

    Yes/No

    Succes rate

    91

    /
    100

    Was the agent's upsell offer a good fit for this customer?

  • SOP Adherence

    1-5

    Average score

    4.6

    /
    5

    Were all required steps followed and recorded correctly?

  • Conversation Quality

    0-100

    Average score

    96
    /

    100

    How clear and warm was the agent's communication?

  • Customer Effort

    1-5

    Average score

    4.4
    /

    5

    How easy was it for the customer to get resolved?

  • Compliance

    Pass/Fail

    Pass rate

    94
    /

    100

    Did the agent get the right consent before modifying payment?

  • Upsell execution

    Yes/No

    Succes rate

    91
    /

    100

    Was the agent's upsell offer a good fit for this customer?

  • SOP Adherence

    1-5

    Average score

    4.6
    /

    5

    Were all required steps followed and recorded correctly?

160

112

128

160 to the heading ✓ · logo row above

112 to the heading ✓ · logo row above

128 to the heading ✓ · logo row above

80

56

64

When the panel and the page disagree, the page is right. Measure the page.

When the panel and the page disagree, the page is right. Measure the page.

Rule 4

Read the background before you split the gap

When the background changes with a hard edge, the edge does the separating. Here a white section meets the dark Enterprise band: the white side keeps its 80 below its content, and the dark band keeps its own 96 inside.

When both sides share a background they read as one area, so their combined space is the target. White fills count as the page; the real bands are cream (Siena 50) and dark (Siena 900).

From Ask Siena · Integrations → Enterprise · Desktop

From Ask Siena · Integrations → Enterprise · Phone

From Ask Siena · Integrations → Enterprise · Tablet

Live copy · blue = top padding · pink = bottom padding

Live copy · blue = top padding · pink = bottom padding

Works with your existing stack

Yotpo
AfterShip
ShipBob
Loop

Helpdesks

Custom Apps

80

56

64

80

56

64

Enterprise-grade safety

Trusted by some of the fastest-growing ecommerce and retail companies, Siena meets the highest enterprise standards with guardrails and granular controls that keep every interaction on brand and on policy.

Compliances

Certified against SOC 2, GDPR, CPRA, and HIPAA standards.

AI guardrails

System-level and configurable boundaries on tone, topics, and actions.

SSO, roles, logs

SAML SSO, granular permissions, and a full trail of every action.

Dedicated support & SLA

A named success manager, hands-on onboarding, and an uptime SLA.

96

56

80

hard edge · each side keeps its own

96

56

80

A colour edge separates. The same colour merges.

A colour edge separates. The same colour merges.

Rule 4 · Fades

A fade counts as space

Many sections blend into the next one with a gradient instead of a hard edge. The fade sits inside the gap: it never adds space, and nothing is added to make room for it. The two sections read as one area, so their padding adds up to the target.

When the fade is its own strip between two sections, the strip is the whole gap: it’s sized to 160 / 128 / 112, and the sections on either side drop their facing padding to 0.

From Ask Siena · Key Capabilities → Playbooks · Desktop

From Ask Siena · Key Capabilities → Playbooks · Phone

From Ask Siena · Key Capabilities → Playbooks · Tablet

Live copy · the cream fades in from the seam

Live copy · the cream fades in from the seam

Customer intelligence

Customer intelligence

Your partner in understanding customers

From signal to decision

Customer intelligence turns what your customers are already telling you into a decision you can make today.

Signals surface the same day they emerge, ready to act on

Every insight is backed by the real conversations behind it

Teams move from noticing to deciding in the same sitting

What's trending well this week?

What do customers love about our products?

What's driving repeat orders?

Ask Siena

Size-inclusive demand

→

67%

Shipping delays

→

18%

Material quality complaints

→

34%

Trending topics and demand signals, yours to see directly

Size-inclusive demand

→

67%

Shipping delays

→

18%

Material quality complaints

→

34%

Trending topics and demand signals, yours to see directly

Packaging complaints

1,206 Conversations • 99% CXP Score

11%

This week

Product signals and demand patterns, backed by conversations

Packaging complaints

1,206 Conversations • 99% CXP Score

11%

This week

Product signals and demand patterns, backed by conversations

Share intelligence to Slack or email

Share intelligence to Slack or email

"Generally, that would have taken me several hours. With Siena Intelligence, it only took 10 minutes."

Rebecca Blount

DIRECTOR OF CX · COTERIE

80

56

64

80

56

64

Playbooks

From hours of prep to a quick read

From hours of prep to a quick read

Your recurring reports: built, scheduled, and delivered to your inboxes and Slack channels, by Ask Siena.

"Generally, that would have taken me several hours. With Siena Intelligence, it only took 10 minutes."

Rebecca Blount

DIRECTOR OF CX · COTERIE

"Generally, that would have taken me several hours. With Siena Intelligence, it only took 10 minutes."

Rebecca Blount

DIRECTOR OF CX · COTERIE

"Generally, that would have taken me several hours. With Siena Intelligence, it only took 10 minutes."

Rebecca Blount

DIRECTOR OF CX · COTERIE

80

56

64

80 + 80 = 160 ✓ · fade inside

56 + 56 = 112 ✓

64 + 64 = 128 ✓

80

56

64

A fade is space you can see. Count it once.

A fade is space you can see. Count it once.

Rule 5

Strips borrow the gap

Logo rows and tickers have no padding of their own. Something still has to hold the space, so the section next to the strip carries the full gap on that edge.

A section that ends in a padded coloured card isn’t a strip: its card edge works like a band edge, and the neighbour carries half.

From Order Tracking · Ticker → Features · Desktop

From Order Tracking · Ticker → Features · Phone

From Order Tracking · Ticker → Features · Tablet

Live copy · blue = top padding · pink = bottom padding

Live copy · blue = top padding · pink = bottom padding

Order logistics intelligence

Your Agent's direct line to carriers

Instant tracking lookups

Instant tracking lookups

When customers ask about their order, Siena pulls current tracking data and delivers clear, accurate updates in seconds.

Direct access to 2,000+ carriers

Real-time status with full delivery context

Eliminate tracking errors

My order has been stuck in customs for a week

Order #4521

•

Shipped Jan 15

•

ETA Jan 18

I see it cleared customs this morning and is now with Royal Mail. Updated ETA is Monday.

My order has been stuck in customs for a week

I see it cleared customs this morning and is now with Royal Mail. Updated ETA is Monday.

Order #4521

•

ETA Jan 18

Shipped Jan 15

160

112

128

full gap · the ticker has no padding

Something has to carry the space.

Something has to carry the space.

Rule 6

Zero means attached

Some sections are one idea split into two frames, like this title above its row of cards. The title has no bottom padding on purpose. The only space between them is the cards’ own top padding (36 on desktop), so the pair reads as one block.

Leave the zero alone. The rhythm applies above and below the pair, never between its two halves.

From Gorgias compare · Title → Scroll Area · Desktop

From Gorgias compare · Title → Scroll Area · Phone

From Gorgias compare · Title → Scroll Area · Tablet

Live copy · blue = top padding · pink = bottom padding

Live copy · blue = top padding · pink = bottom padding

The intelligence layer for commerce

80

56

64

The commerce agent CX teams prefer

Frees your team from ticket firefighting to focus on strategic work

Handles complex customer needs in your brand's authentic voice

Absorbs growing customer volume with your existing team

Hand holding a phone showing the Siena AI chat demo
Portrait image of a happy person

Hey! Need help with an order I placed yesterday—I forgot to apply my discount code.

No worries! I’ve got your order pulled up. I can apply the code “WELCOME15” and refund the difference—ready to go?

Portrait image of a happy person

Yes please! Appreciate it.

Done. Also noticed you’ve bought from our skincare line twice—our new serum just dropped and it’s a perfect match. Want me to add it to your cart with 10% off?

Portrait image of a happy person

Omg yes! That sounds amazing.

Hand holding a phone showing the Siena AI chat demo
Portrait image of a happy person

Hey! Need help with an order I placed yesterday—I forgot to apply my discount code.

No worries! I’ve got your order pulled up. I can apply the code “WELCOME15” and refund the difference—ready to go?

Portrait image of a happy person

Yes please! Appreciate it.

Done. Also noticed you’ve bought from our skincare line twice—our new serum just dropped and it’s a perfect match. Want me to add it to your cart with 10% off?

Portrait image of a happy person

Omg yes! That sounds amazing.

36

56

Attached to the title · not a section seam

Zero is a decision, not a bug.

Zero is a decision, not a bug.

Rule 7

Inside a section: side padding and the heading gap

Two numbers frame everything inside a section. Side padding keeps content off the edges: 96 on desktop, 40 on tablet, 24 on phone. The heading sits closer to its content than to the section above: 72, 56, 40.

That difference in distance is what tells a reader which things belong together. Cards and blocks inside a section use their own, smaller padding.

From Shopping Agent · Your team of expert agents · Desktop

From Shopping Agent · Your team of expert agents · Phone

From Shopping Agent · Your team of expert agents · Tablet

Purple = side padding · blue band = heading → content

Purple = side padding · blue band = heading → content

The complete agentic commerce platform

Your team of expert agents

Your team of expert agents

With Siena, you can create specialized AI agents for any industry. Train them with your product knowledge, brand voice, and expertise–then deploy skilled product experts that work 24/7 across the top Shopify categories

heading → content 72

heading → content 40

heading → content 56

agent EXPERTISE ACROSS ALL PRODUCT categories

Fashion and Style Expert

Understands style preferences, body types, and trends to drive outfit recommendations that convert browsers into buyers

Beauty & Skincare Specialist

Analyzes skin concerns and ingredient compatibility to match customers with perfect products and increase basket size

Health & Fitness Coach

Crafts personalized workout and nutrition plans that drive repeat orders of gear, supplements, and memberships

Home & Lifestyle Consultant

Interior design and home expert that helps customers create cohesive spaces with furniture, decor, and appliances.

agent EXPERTISE ACROSS ALL PRODUCT categories

Fashion and Style Expert

Understands style preferences, body types, and trends to drive outfit recommendations that convert browsers into buyers

Beauty & Skincare Specialist

Analyzes skin concerns and ingredient compatibility to match customers with perfect products and increase basket size

Health & Fitness Coach

Crafts personalized workout and nutrition plans that drive repeat orders of gear, supplements, and memberships

Home & Lifestyle Consultant

Interior design and home expert that helps customers create cohesive spaces with furniture, decor, and appliances.

On-demand expertise

Access specialist-level guidance instantly—no recruiting, no ramp-up.

Compund learning

Every conversation sharpens the model, and your agent becomes smarter.

24/7 expert availability

Always on, always helpful—no shifts, breaks, or out-of-office.

Consistent quality and brand tone

Same high-caliber advice every time, no matter the volume.

80

56

64

80

56

64

96

24

40

96

24

40

Related things sit close. Sections sit far.

Related things sit close. Sections sit far.

Rule 8

Some space is design

A few areas look like spacing but are part of how a section works. The closing CTA’s 200px top is the image area above its card, faded in from the dark band above. Heroes and sticky scroll steps work the same way.

A few areas look like spacing but are part of how a section works. The closing CTA’s 240px top is the image area above its card, faded in from the dark band above. Heroes and sticky scroll steps work the same way.

The dark Enterprise band keeps its own padding (96 / 80 / 56). The CTA below it is never resized.

From Social Agent · Enterprise → closing CTA · Desktop

From Social Agent · Enterprise → closing CTA · Phone

From Social Agent · Enterprise → closing CTA · Tablet

Grey zones are hands off

Enterprise-grade safety

Trusted by some of the fastest-growing ecommerce and retail companies, Siena meets the highest enterprise standards with guardrails and granular controls that keep every interaction on brand and on policy.

AI & brand-safety guardrails

Follower thresholds, sensitive-topic rules, and approval gates keep every reply on-policy.

SSO, roles, audit logs

SAML SSO, granular permissions, and a full trail of every action your team and the agent take.

SOC 2 Type II compliant

Your data and your customers' data handled to enterprise security and privacy standards.

Dedicated support & SLA

A named success manager, hands-on onboarding, and priority response with an uptime SLA.

96 · dark band

56 · dark band

80 · dark band

96 · dark band

56 · dark band

80 · dark band

See how fast-growing brands scale with Siena

See how fast-growing brands scale with Siena

See how fast-growing brands scale with Siena

200 · image area · hands off

240 · image area · hands off

Not every gap is spacing. Check before you cut.

Not every gap is spacing. Check before you cut.

Rule 8 · Scroll stories

Scroll stories are one screen per step

Some sections tell a story as you scroll: each step is one screen tall, and a sticky panel and chip nav follow along. The empty space inside a step is what lets the next step take over the screen, so it isn’t spacing, and the spacing rule doesn’t apply inside.

To adopt it: the section’s outer edges follow the rhythm like any other section. Every step stays one screen tall, never auto. On very large monitors, cap steps at about 900px (proposal). When you copy a scroll story to another page, point its chip nav at the copied steps.

From Home · Scroll Area · Desktop

From Home · Scroll Area · Phone

From Home · Scroll Area · Tablet

Scroll through it: the side panel sticks and the nav follows each step

Scroll through it: the side panel sticks and the nav follows each step

The CX platform built for agents

AI agents that run support, shopping, social, QA, and VoC

One system to consolidate your full CX stack

Designed for AI from day one. Platform agnostic

Brand intelligence that unlocks growth at scale

Turn customer interactions into strategic business insights

Activate intelligence across teams to drive revenue and retention

Delight customers by anticipating needs better than anyone else

Your brand voice unified across all channels

AI Personas built on your tone, voice, and customer language

Channel-specific design that holds together as one brand

Every interaction reinforces what makes your brand yours

Hand holding a phone showing the Siena AI chat demo
Portrait image of a happy person

Hey! Need help with an order I placed yesterday—I forgot to apply my discount code.

No worries! I’ve got your order pulled up. I can apply the code “WELCOME15” and refund the difference—ready to go?

Portrait image of a happy person

Yes please! Appreciate it.

Done. Also noticed you’ve bought from our skincare line twice—our new serum just dropped and it’s a perfect match. Want me to add it to your cart with 10% off?

Portrait image of a happy person

Omg yes! That sounds amazing.

Hand holding a phone showing the Siena AI chat demo
Portrait image of a happy person

Hey! Need help with an order I placed yesterday—I forgot to apply my discount code.

No worries! I’ve got your order pulled up. I can apply the code “WELCOME15” and refund the difference—ready to go?

Portrait image of a happy person

Yes please! Appreciate it.

Done. Also noticed you’ve bought from our skincare line twice—our new serum just dropped and it’s a perfect match. Want me to add it to your cart with 10% off?

Portrait image of a happy person

Omg yes! That sounds amazing.

3 steps × 100vh · hands off

On phone the steps stack · desktop and tablet scroll

A scroll story is measured in screens, not pixels.

A scroll story is measured in screens, not pixels.

Reference

All the rules

The siena-spacing skill applies these on a Framer branch, checks every seam against the target, and reports what it kept and why. Never on main.

Rule

Desktop

Desk

Desktop

Tablet

Tab

Tablet

Phone

Phone

What it means

1 · Space between sections

160

160

128

128

112

112

Measured as what you see, content to content

2 · Section padding, each edge

80

80

64

64

56

56

Each section carries half of the gap

3 · Container gap

0

0

0

0

0

0

Space only comes from section padding

3 · Inner padding on the edge

counts

counts

counts

counts

counts

counts

Plain blocks count, coloured cards don’t

4 · Same background

160

160

128

128

112

112

Combined space equals the target

4 · Colour edge

80 + 80

80 + 80

64 + 64

64 + 64

56 + 56

56 + 56

Each side keeps its half inside its colour

4 · Fade between sections

160

160

128

128

112

112

The fade sits inside the gap, never on top of it

4 · Gradient strip

160

160

128

128

112

112

The strip is the whole gap; neighbours go to 0

5 · Next to a strip

160

160

128

128

112

112

The neighbour carries the full gap

6 · Attached pairs

0

0

0

0

0

0

A title and its content block stay flush

7 · Side padding

96

96

40

40

24

24

Keeps content off the edges

7 · Heading → content

72

72

56

56

40

40

Tighter than between sections

4 · Dark band, inside

96

96

80

80

56

56

The Enterprise block

8 · Closing CTA top

200

200

200

200

240

240

Image area above the card, never resized

8 · Scroll stories

1 screen

1 screen

1 screen

1 screen

1 screen

1 screen

Per step; outer edges follow the rhythm

8 · Heroes

—

—

—

—

—

—

Hands off