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Michelle Chiu

Michelle Chiu

CX and AI advisor and operator who builds great leaders to build great companies.

Fractional CX Leadership

CX Strategy

Website

Regions

North America

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Michelle Chiu runs MC Consulting & Advisory, helping DTC and growth-stage brands build CX operations that scale with the customer at the center. A former Senior Director of CX and VP of Brand Experience at Blue Apron, she advises on CX strategy, operations and how AI is reshaping customer teams, and coaches the leaders who run them.

Other partners

Fractional CX Leadership

Bair Consulting

CX strategy and fractional CX leadership for subscription, DTC and B2B SaaS brands.

Fractional CX Leadership

Bair Consulting

CX strategy and fractional CX leadership for subscription, DTC and B2B SaaS brands.

Outsourcing

Create CX

An end-to-end CX firm that brings customer experience into the C-suite.

Outsourcing

Create CX

An end-to-end CX firm that brings customer experience into the C-suite.

Outsourcing

Horatio

Expert human CX agents for the moments that matter, plus hands-on Siena deployment.

Outsourcing

Horatio

Expert human CX agents for the moments that matter, plus hands-on Siena deployment.

Outsourcing

Influx

Fully managed customer support teams that scale up and down on demand.

Outsourcing

Influx

Fully managed customer support teams that scale up and down on demand.

CX Strategy

Jetset

Retention, CRM and customer experience run as one growth program for consumer brands.

CX Strategy

Jetset

Retention, CRM and customer experience run as one growth program for consumer brands.

CX Strategy

Noctua Systems

Hands-on revenue operations for DTC brands that want clarity over noise.

CX Strategy

Noctua Systems

Hands-on revenue operations for DTC brands that want clarity over noise.